In Response to Ashley Guidi: Green Marketing: What's Green and What's Not

How many companies do you think are actually "going green"?

It is a fact of life that there will always be some people who take advantage of an idea or anything for that matter, to further their own agenda. We have companies that blatantly steal people’s money, companies like Enron for example. The 2008 economic crisis is another example of people doing unscrupulous things to get richer, so it would not be shocking if some companies who say that they are ‘going green’ just to get customers, are lying.

On the other hand there are a lot of companies that are making the effort to be green. Johnson & Johnson although embroiled in turmoil right now, has set environmental goals for the future that are stated in their Healthy Planet. The company also issues a separate sustainability report although unaudited is commendable. The company goals are measurable and in some cases they have reached their goals. Jonathan Fahey's April 26, 2010 article “America’s Greenest Companies” for Forbes, ranked Johnson and Johnson number five out of the top 10 greenest American companies (Intel was named number one).

It now has become economical to be green and companies are realizing that an alternative source of energy is necessary; especially at the rate we are using those nonrenewable resources. They realize that if they don’t change their ways their companies may not survive in the future nor are they immune to the results of the destruction of the planet. We need not only to become green but to encourage more sustainable actions. We are destroying forest, habitats, animals and fish stock, not giving them a chance to revive. Our ecosystem strives on diversity and if something does not change we will be responsible for our own extinction.

Do you think it’s possible to implement more sustainable practices in a capitalist society?

The Inside Job

Over spring break I looked at the documentary “Inside Job” which gave a detailed look at what led to the 2008 economical crisis. It proved that in theory, capitalism works and that regardless how good a system is, once the human variable is added there needs to be regulation. (Every school in this country should watch this and someone should send a copy to president Obama) Many economists and businesses argue for less regulations and more freedom, but they have proved that they are unworthy of such freedom. In fact Wall Street is fighting tooth and nail to prevent some of the necessary measures required to protect the economy from another crisis like the one we are still struggling with. The frailty of human nature, its corruptibility, and the darkness that lies within us all, makes regulations on businesses imperative.  I personally think that those people should be hanged, they committed crimes that affected lives worldwide and escaped unscathed. Ok so maybe we cannot hang them but at least the money that they made scamming people should be used to clean up their mess.

What do you think?

In Response to Douglas Sack

Do you think marketers are to blame? Are American consumers to blame? Or is it the affluent?

I believe that many people shoulder the blame, but not the affluent. So what if they have money and flaunt it, they aren’t holding a gun to anyone’s head forcing them to mimic their lifestyle. In my opinion, if you are stupid enough to go into debt trying to emulate people that make way more money than you deserve what you get.

On the other hand, the American consumer shoulders most of the blame. As an adult you are responsible for your actions, too many times people are not willing to take responsibility for their action. This also is becoming the American way, where people are always looking for someone else to blame. I was brought up to never be envious of what other people have (#1. You don’t know what they did to get what they have #2. You may not want to do the same) and to live within my means. Americans have become so materialist and fake that they have forgotten that money and things cannot buy love or happiness. People need to start getting to know themselves and to start loving themselves. They also need to stop defining themselves by what they have; material things are what you have and should not be who you are. We are social creatures but any friends gained through what you have aren’t true friends and will disappear as soon as there is any sign of financial trouble. Word to the wise, if your friends are like that you are better off without them.

Some marketers carry some of the blame because some of their messages are deceiving. They pretend that this is the way that the average American lives which is not the truth. But then again you are the one paying the ultimate price so you need to be on top of your game. Don’t get me wrong I understand the lure of nice things and the joy of a new purchase, but that happiness is flitting. I also understand the need to fit in but my question is at what cost and is it really worth it? What’s the use of fake friends, grueling hours and you’re not even happy. Do you think it’s worth it?

In response to Douglas Sack

Do you think a paid vacation trip is an effective motivational tool? What incentives would you like to see as an employee?

I have to disagree with Douglas because I think that a paid vacation is an effective motivational tool. (Just to clarify the paid vacation or incentive trip is an all-expenses-paid excursion). I am also positive that a company would at least find out what incentives would motivate their employees before deciding to use paid vacations. I doubt very much that if someone that was being rewarded preferred something other than the paid vacation that some alternate compensation could not be agreed upon. Remember, this is a reward not punishment. By law employees have to be given vacation time and if they worked hard enough to be rewarded with a paid vacation, what more can they ask for. Personally, I would love to have one of those.

On the other hand, the criticism of A.I.G was called for and I see no reason why the executives were on a lavish paid vacation a week after government had to bail them out. Regardless of how the vacation was paid for, their actions led to the company’s failure and yet still they are been rewarded, ridiculous. Yet still people wonder why the economy is in such a mess.

Do you think that top paid executives should have company paid vacations after mismanagement led to companywide failure resulting in the government spending billions of hard earn tax payers money to bail them out? Please do not forget that those are the same millionaire executives who receive tax cuts/breaks.

Japan and results of the largest earthquake in the country's recorded history



The earthquake and resulting tsunami has devastated Japan and is the largest in the country’s recorded history. There are billions of dollars worth of damage caused and will take years to recover but there is even more danger looming in the horizon. There are tens of thousands of people homeless without food and water and the situation in Japan is quickly becoming worse. The resulting destruction may also be the catalyst for an even greater catastrophe, if the country’s nuclear plants are unable to cool their reactors. According to the World Nuclear Association, Japan’s 54 reactors provide approximately 30% of the country's electricity. Nuclear scientist all over the world are coming together to try to solve this problem as well as different governments.  There has been one explosion so far and people have been reassured that the amount of radioactive particles released in the air is small. The plants were built to keep any radioactive material trapped within even if the reactors melted (let’s hope that it works) but the explosion happened at the oldest nuclear plant. We all know the dangers involved if the reactors are not cooled and the country will not be the only ones to suffer if the unthinkable happens.

According to NPR (after listening to Car Talk-love it), the country’s debt is approximately twice the size of its GDP but unlike countries like the US for example, Japan’s debt is held by Japanese. The country is also one of the richest in Asia with savings rate much higher than that of the US and a culture steeped in honor, sacrifice and seeing things to the end. This means that although their recovery will be difficult, the people are resilient and the country has a fighting chance.
Give strength to the survivors and may the souls of the dead rest in peace.

Do you think the benefits of Nuclear power is worth the risk?

Obama Tells N.F.L. Owners and Players to Settle Dispute Without Him

I was so happy to read Sheryl Stolberg’s article in the Wall Street Journal and applauded the President Obama’s actions. I thought that it was utterly disgusting for the NFL to request the president’s intervention to help mediate their dispute.  Can you believe it; on one side there are million Americans out of jobs, people without health care, people losing their homes left, right and center and on the other, we have millionaires and billionaires disturbing the president over trivial bullshit (everyone would know what I’m saying if I had this bullsh*t so why pretend)  in my opinion. The president was right when he said, according to the article, that “you’ve got owners, most of whom are worth close to a billion dollars; you’ve got players who are making millions of dollars,” the president went on to say, “my working assumption, at a time when people are having to cut back, compromise and worry about making the mortgage and, you know, paying for their kid’s college education, is, is that the two parties should be able to work it out without the president of the United States intervening.’’

Do you think that with all the pressure that the president is under and trying to revive the economy that he should be disturbed by such inconsiderate idiots?

In Response to Stephan Rolfe

Do you feel that other generations role models acted this way or are we the beginning of a new look on our figure heads? 

I think that every generation has role models who acted in ways that disgusted some – particularly parents while they fascinated others. I was listening to NPR because they have some very interesting programs and Alice Cooper was being interviewed. Vincent Damon Furnier and his friends formed a Rock ban in the late 1960’s called Alice Cooper and were the ones to introduce theatrics in Rock N’ Roll. The ban members dressed in women lingerie; wore makeup and did crazy things on stage. The ban KISS followed in their footsteps except for the lingerie. Parents hated them and the younger generation loved them. The Rock and Roll bands back then were known as hard partiers indulging in a lot of alcohol, drugs and women; they were very promiscuous just like the bands today. Even before Alice Cooper and KISS came Elvis Presley who in the 1950’s scandalized parents with his gyrating hips.

I don’t believe that we are seeing anything new we may have become a bit more open but it’s all been done before. In my opinion, I think that shows like “Jersey Shore” are showing people how not to behave and the hardships resulting from irresponsible behavior like”16 and Pregnant.” They are warnings and if you take them for anything else and want to emulate them, then you are a fool and deserve anything that befalls you.

If everyone is jumping into shark infested waters and getting torn to pieces would you do the same?