How many companies do you think are actually "going green"?
It is a fact of life that there will always be some people who take advantage of an idea or anything for that matter, to further their own agenda. We have companies that blatantly steal people’s money, companies like Enron for example. The 2008 economic crisis is another example of people doing unscrupulous things to get richer, so it would not be shocking if some companies who say that they are ‘going green’ just to get customers, are lying.
On the other hand there are a lot of companies that are making the effort to be green. Johnson & Johnson although embroiled in turmoil right now, has set environmental goals for the future that are stated in their Healthy Planet. The company also issues a separate sustainability report although unaudited is commendable. The company goals are measurable and in some cases they have reached their goals. Jonathan Fahey's April 26, 2010 article “America’s Greenest Companies” for Forbes, ranked Johnson and Johnson number five out of the top 10 greenest American companies (Intel was named number one).
It now has become economical to be green and companies are realizing that an alternative source of energy is necessary; especially at the rate we are using those nonrenewable resources. They realize that if they don’t change their ways their companies may not survive in the future nor are they immune to the results of the destruction of the planet. We need not only to become green but to encourage more sustainable actions. We are destroying forest, habitats, animals and fish stock, not giving them a chance to revive. Our ecosystem strives on diversity and if something does not change we will be responsible for our own extinction.
Do you think it’s possible to implement more sustainable practices in a capitalist society?
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