It’s amazing how much companies are willing to spend for a few seconds of airtime (approximately 30 seconds) during the Super bowl. Companies are willing to spend millions for one of those 30 second spots. It is estimated that there are over 100 million viewers and from a marketing point of view this is the perfect opportunity for companies to advertise their products. According to Superbowl -commercials website, Reuters reported that super bowl commercials will cost approximately 2.80 to 3 million dollars for one of those coveted spots depending how long the ad is. Although it's risky due to the price tag, the rewards outweighs the the cost for companies that participate - the bigger the risk the bigger the reward.
According to Reuters website, Nielsen – television audience researchers, found that 51 percent of 2010 Super Bowl viewers watch the game more for the commercials than for the game itself.
According to Reuters website, Nielsen – television audience researchers, found that 51 percent of 2010 Super Bowl viewers watch the game more for the commercials than for the game itself.
I must admit that I am part of the 51 percent but take it a step further and watch only the commercials. I am not remotely interested in the game.
Here are some of the companies who has ads that will be airing at this year’s game: Vollkswagen, Doritos, Coca Cola, Bud Light, and Snickers to name a few.
I mean who can forget the snickers ad with Betty White - talk about funny.
Here are some of the companies who has ads that will be airing at this year’s game: Vollkswagen, Doritos, Coca Cola, Bud Light, and Snickers to name a few.
I mean who can forget the snickers ad with Betty White - talk about funny.
How much would you pay for that opportunity?
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